Recommended email marketing tools
The email you build here needs somewhere to be sent from. These platforms accept custom HTML, so your designs work in them. Here is what each is best for.
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Mailchimp
Well-known all-in-one email marketing.
Best for: Beginners and small businesses who want one familiar tool.
Supports custom-coded HTML templates, so our templates drop straight in.
Pricing and free plans change often. Check Mailchimp's current pricing page.
HubSpot
Email marketing connected to a full CRM.
Best for: Teams that also want sales and contact management in one place.
Custom HTML goes in coded templates in the Design Manager.
Pricing and free plans change often. Check HubSpot's current pricing page.
Brevo
Email plus SMS and transactional email.
Best for: Businesses that want email and SMS from one provider.
Has an HTML template editor for pasting your own code.
Pricing and free plans change often. Check Brevo's current pricing page.
MailerLite
Simple, clean email marketing.
Best for: Creators and small teams who want an easy interface.
Offers a custom HTML editor for campaigns and templates.
Pricing and free plans change often. Check MailerLite's current pricing page.
Kit (ConvertKit)
Email built for creators.
Best for: Bloggers, course creators and newsletter writers.
Has an HTML email option; availability can depend on your plan.
Pricing and free plans change often. Check Kit (ConvertKit)'s current pricing page.
ActiveCampaign
Advanced automation and segmentation.
Best for: Growing businesses that need detailed automated journeys.
Supports custom-coded HTML emails.
Pricing and free plans change often. Check ActiveCampaign's current pricing page.
beehiiv
A newsletter platform with built-in growth tools.
Best for: Writers building a newsletter as a publication.
Newsletter-first platform; its own editor is the main way to build posts.
Pricing and free plans change often. Check beehiiv's current pricing page.
How to choose
Not sure which to pick? Read how to choose an email marketing platform, or see Mailchimp alternatives worth trying.