Blog
Practical articles on email marketing, newsletters and email signatures.
How to choose an email marketing platform
A practical checklist for choosing an email marketing platform: list size, automation, custom HTML support, deliverability and cost.
Read the article →Mailchimp alternatives worth trying
Looking beyond Mailchimp? Compare six email marketing alternatives, what each is best for, and how to move your email templates across.
Read the article →Email signature best practices
What a professional email signature should include, what to leave out, and how to keep it readable on phones and in every email app.
Read the article →How to start an email newsletter
A simple 7-step plan to start an email newsletter: choose your audience, pick a platform, design a template, and send your first issue.
Read the article →Email marketing for beginners
New to email marketing? Learn what it is, why it works, and the six steps to go from zero to your first campaign, with common mistakes to avoid.
Read the article →Email subject line tips
Practical tips for writing email subject lines people open: length, clarity, personalisation, words to avoid, and how to test what works.
Read the article →What is a preheader?
A preheader is the preview text shown beside your subject line in the inbox. Learn how it works, how long it should be, and how to write a good one.
Read the article →Email deliverability basics
Why emails land in spam and how to fix it: SPF, DKIM and DMARC explained simply, list hygiene, sending habits and complaint rates.
Read the article →Pre-send email checklist
A practical checklist for testing an email before you hit send: links, images, mobile, dark mode, unsubscribe link, merge tags and spam checks.
Read the article →How to write a welcome email
Your welcome email gets the highest attention you will ever have. Learn what to include, when to send it, and use a free template to get started.
Read the article →Email marketing metrics explained
Open rate, click rate, bounce rate, unsubscribes and more. Learn what each email metric means, which ones to trust, and what to track by goal.
Read the article →Email laws basics (CAN-SPAM, GDPR)
A plain-English overview of email marketing rules: CAN-SPAM, GDPR and consent, what every email needs, and where to check the official rules.
Read the article →Dark mode email design
How email apps handle dark mode, and practical design tips for logos, colors and images so your emails stay readable on light and dark backgrounds.
Read the article →HTML vs plain text email
HTML or plain text? Compare the two email formats, when each works best, why sending both matters, and how to choose for newsletters and outreach.
Read the article →Looking for step-by-step how-tos? See the guides. Subscribe with RSS.