How to Start an Email Newsletter in 7 Steps
Starting a newsletter does not need a big budget or a technical background. Follow these seven steps to go from an idea to your first issue.
1. Decide who it is for and what they get
Write one sentence: "This newsletter helps [who] to [get what]." A clear promise makes it easier to write, and easier for people to subscribe.
2. Pick an email platform
You need a platform to store subscribers, send emails and handle unsubscribes. Read our guide to choosing an email marketing platform, and try a free plan first.
3. Design a simple template
Start from a free template and change the colors, logo and text. Keep it to one column, with a clear heading and one main button. Download the HTML with the newsletter builder and import it into your platform.
4. Set up a signup form
Add a signup form to your website, and say how often you will send. Collect only what you need, usually just an email address.
5. Write your first issue
- Open with the most useful or interesting thing.
- Use short paragraphs and descriptive headings.
- Finish with one clear call to action.
6. Write a good subject line and preheader
The subject line and the preview text (the preheader) decide whether people open. Be specific and honest, and avoid misleading promises. Our builder has a preheader field in Email settings.
7. Test, send and keep a schedule
- Send yourself a test and check it on your phone and on desktop.
- Include a working unsubscribe link and your postal address, as most platforms and laws require.
- Pick a schedule you can keep, such as weekly or monthly, and stick to it.