Use HTML Email Templates in Brevo

Import our HTML into Brevo's template editor. Design your email once in the builder, then export it with Brevo's own merge tags already in place.

Open the newsletter builder Browse templates

How to import into Brevo

In the builder, click Export for platform, choose Brevo, and download the HTML.
In Brevo, open Campaigns, then Templates, and create a new template.
Choose the option to code or paste your own HTML.
Paste the HTML, save, then use the template in a campaign.

Brevo has no standard address tag, so type your company address into the Footer block.

Menus and merge tags change from time to time. If something differs, search the platform's help center for "custom HTML template".

Merge tags we convert for Brevo

Type the placeholder on the left in your design. When you export for Brevo, it becomes the tag on the right.

What it is	In the builder	In Brevo
Unsubscribe link	`{{unsubscribe_url}}`	`{{ unsubscribe }}`
View in browser link	`{{view_in_browser_url}}`	`{{ mirror }}`
First name	`{{first_name}}`	`{{ contact.FIRSTNAME }}`
Company address	`{{address}}`	No standard tag. Add it manually.

What it is

In the builder

In Brevo

Unsubscribe link

{{unsubscribe_url}}

{{ unsubscribe }}

View in browser link

{{view_in_browser_url}}

{{ mirror }}

First name

{{first_name}}

{{ contact.FIRSTNAME }}

Company address

{{address}}

No standard tag. Add it manually.

Platforms occasionally change their tags. Check Brevo's current documentation if a tag does not fill in.

Download a template for Brevo

Each download already uses Brevo's merge tags. Open one in the builder to change the text, colors and images first.

New to Brevo?

Brevo accepts custom HTML, so you can use what you build here.

Brevo

Email plus SMS and transactional email.

Best for: Businesses that want email and SMS from one provider.

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Questions

Can I use custom HTML templates in Brevo?

Import our HTML into Brevo's template editor. Menus and plan limits change, so check Brevo's current help center if a step looks different.

What are merge tags?

Merge tags are placeholders that your email platform fills in for each subscriber, such as their first name or the unsubscribe link. Each platform uses its own format. When you choose Brevo in Export for platform, we replace our generic placeholders with Brevo's tags.

Do I still need an unsubscribe link?

Yes. Marketing emails generally need a working unsubscribe link and your postal address. Tick "Add an unsubscribe link" on the Footer block and the export converts it to the right tag for your platform.

Are the templates free?

Yes. You can edit and export them for free, with no signup and no watermark.