Use HTML Email Templates in Kit (ConvertKit)
Use our HTML in Kit's HTML email option. Design your email once in the builder, then export it with Kit (ConvertKit)'s own merge tags already in place.
How to import into Kit (ConvertKit)
- In the builder, click Export for platform, choose Kit, and download the HTML.
- In Kit, look for the HTML option when creating an email template or broadcast.
- Paste the HTML and save.
Kit has no standard view-in-browser tag, so remove that link from the Footer block if you do not need it.
Custom HTML options can depend on your Kit plan.
Menus and merge tags change from time to time. If something differs, search the platform's help center for "custom HTML template".
Merge tags we convert for Kit (ConvertKit)
Type the placeholder on the left in your design. When you export for Kit (ConvertKit), it becomes the tag on the right.
Platforms occasionally change their tags. Check Kit (ConvertKit)'s current documentation if a tag does not fill in.
Each download already uses Kit (ConvertKit)'s merge tags. Open one in the builder to change the text, colors and images first.
Can I use custom HTML templates in Kit (ConvertKit)?
Use our HTML in Kit's HTML email option. Menus and plan limits change, so check Kit (ConvertKit)'s current help center if a step looks different.
What are merge tags?
Merge tags are placeholders that your email platform fills in for each subscriber, such as their first name or the unsubscribe link. Each platform uses its own format. When you choose Kit (ConvertKit) in Export for platform, we replace our generic placeholders with Kit (ConvertKit)'s tags.
Do I still need an unsubscribe link?
Yes. Marketing emails generally need a working unsubscribe link and your postal address. Tick "Add an unsubscribe link" on the Footer block and the export converts it to the right tag for your platform.
Are the templates free?
Yes. You can edit and export them for free, with no signup and no watermark.