Use HTML Email Templates in ActiveCampaign

Use our HTML as a custom-coded email in ActiveCampaign. Design your email once in the builder, then export it with ActiveCampaign's own merge tags already in place.

Open the newsletter builderBrowse templates

How to import into ActiveCampaign

  1. In the builder, click Export for platform, choose ActiveCampaign, and download the HTML.
  2. In ActiveCampaign, create a campaign and choose the option to code your own email in HTML.
  3. Paste the HTML and save.

Menus and merge tags change from time to time. If something differs, search the platform's help center for "custom HTML template".

Merge tags we convert for ActiveCampaign

Type the placeholder on the left in your design. When you export for ActiveCampaign, it becomes the tag on the right.

What it isIn the builderIn ActiveCampaign
Unsubscribe link{{unsubscribe_url}}%UNSUBSCRIBELINK%
View in browser link{{view_in_browser_url}}%WEBCOPY%
First name{{first_name}}%FIRSTNAME%
Company address{{address}}%SENDER-INFO%

Platforms occasionally change their tags. Check ActiveCampaign's current documentation if a tag does not fill in.

Download a template for ActiveCampaign

Each download already uses ActiveCampaign's merge tags. Open one in the builder to change the text, colors and images first.

Welcome email
Greet new subscribers and show them where to start.
Download for ActiveCampaign
Monthly newsletter
A clean editorial layout with a featured story.
Download for ActiveCampaign
Product launch
Announce something new with a bold dark hero.
Download for ActiveCampaign
Sale & promo code
Drive sales with a big offer and a discount code.
Download for ActiveCampaign
Event invitation
Invite people with date, time, place and an RSVP button.
Download for ActiveCampaign
Blog digest
Share your latest posts with image-and-text rows.
Download for ActiveCampaign
Company announcement
A simple, serious letter-style update.
Download for ActiveCampaign
Thank you / order confirmation
Confirm an order and set expectations.
Download for ActiveCampaign

New to ActiveCampaign?

ActiveCampaign accepts custom HTML, so you can use what you build here.

ActiveCampaign
Advanced automation and segmentation.
Best for: Growing businesses that need detailed automated journeys.
Visit ActiveCampaign

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Questions

Can I use custom HTML templates in ActiveCampaign?

Use our HTML as a custom-coded email in ActiveCampaign. Menus and plan limits change, so check ActiveCampaign's current help center if a step looks different.

What are merge tags?

Merge tags are placeholders that your email platform fills in for each subscriber, such as their first name or the unsubscribe link. Each platform uses its own format. When you choose ActiveCampaign in Export for platform, we replace our generic placeholders with ActiveCampaign's tags.

Do I still need an unsubscribe link?

Yes. Marketing emails generally need a working unsubscribe link and your postal address. Tick "Add an unsubscribe link" on the Footer block and the export converts it to the right tag for your platform.

Are the templates free?

Yes. You can edit and export them for free, with no signup and no watermark.

Other platforms

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