Use HTML Email Templates in HubSpot

Paste our HTML into a coded email template in HubSpot's Design Manager. Design your email once in the builder, then export it with HubSpot's own merge tags already in place.

Open the newsletter builder Browse templates

How to import into HubSpot

In the builder, click Export for platform, choose HubSpot, and download the HTML.
In HubSpot, open the Design Manager (under Content) and create a new file.
Choose an email template (a coded template) and paste the HTML.
Save it, then create a marketing email and select your template.

HubSpot's drag-and-drop email editor does not accept pasted HTML. Custom HTML goes in a coded template in the Design Manager.

Coded email templates can require HubSpot's own header and footer tags and a template-type comment. Check HubSpot's current developer documentation for the exact requirements.

Menus and merge tags change from time to time. If something differs, search the platform's help center for "custom HTML template".

Merge tags we convert for HubSpot

Type the placeholder on the left in your design. When you export for HubSpot, it becomes the tag on the right.

What it is	In the builder	In HubSpot
Unsubscribe link	`{{unsubscribe_url}}`	`{{ unsubscribe_link }}`
View in browser link	`{{view_in_browser_url}}`	`{{ view_as_page_url }}`
First name	`{{first_name}}`	`{{ contact.firstname }}`
Company address	`{{address}}`	`{{ site_settings.company_street_address_1 }}, {{ site_settings.company_city }}`

What it is

In the builder

In HubSpot

Unsubscribe link

{{unsubscribe_url}}

{{ unsubscribe_link }}

View in browser link

{{view_in_browser_url}}

{{ view_as_page_url }}

First name

{{first_name}}

{{ contact.firstname }}

Company address

{{address}}

{{ site_settings.company_street_address_1 }}, {{ site_settings.company_city }}

Platforms occasionally change their tags. Check HubSpot's current documentation if a tag does not fill in.

Download a template for HubSpot

Each download already uses HubSpot's merge tags. Open one in the builder to change the text, colors and images first.

New to HubSpot?

HubSpot accepts custom HTML, so you can use what you build here.

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Questions

Can I use custom HTML templates in HubSpot?

Paste our HTML into a coded email template in HubSpot's Design Manager. Menus and plan limits change, so check HubSpot's current help center if a step looks different.

What are merge tags?

Merge tags are placeholders that your email platform fills in for each subscriber, such as their first name or the unsubscribe link. Each platform uses its own format. When you choose HubSpot in Export for platform, we replace our generic placeholders with HubSpot's tags.

Do I still need an unsubscribe link?

Yes. Marketing emails generally need a working unsubscribe link and your postal address. Tick "Add an unsubscribe link" on the Footer block and the export converts it to the right tag for your platform.

Are the templates free?

Yes. You can edit and export them for free, with no signup and no watermark.