Use HTML Email Templates in Mailchimp

Use our templates as a "Code your own" template in Mailchimp. Design your email once in the builder, then export it with Mailchimp's own merge tags already in place.

Open the newsletter builder Browse templates

How to import into Mailchimp

In the builder, click Export for platform, choose Mailchimp, and download the HTML.
In Mailchimp, go to Content, then Email templates, and click Create template.
Choose Code your own, then Paste in code.
Paste the HTML, save the template, then pick it when you create a campaign.

Mailchimp campaigns need an unsubscribe link and your physical address. The Footer block adds the unsubscribe link; type {{address}} in the footer to insert your Mailchimp list address.

Menus and merge tags change from time to time. If something differs, search the platform's help center for "custom HTML template".

Merge tags we convert for Mailchimp

Type the placeholder on the left in your design. When you export for Mailchimp, it becomes the tag on the right.

What it is	In the builder	In Mailchimp
Unsubscribe link	`{{unsubscribe_url}}`	`\|UNSUB\|`
View in browser link	`{{view_in_browser_url}}`	`\|ARCHIVE\|`
First name	`{{first_name}}`	`\|FNAME\|`
Company address	`{{address}}`	`\|LIST:ADDRESS\|`

What it is

In the builder

In Mailchimp

Unsubscribe link

{{unsubscribe_url}}

*|UNSUB|*

View in browser link

{{view_in_browser_url}}

*|ARCHIVE|*

First name

{{first_name}}

*|FNAME|*

Company address

{{address}}

*|LIST:ADDRESS|*

Platforms occasionally change their tags. Check Mailchimp's current documentation if a tag does not fill in.

Download a template for Mailchimp

Each download already uses Mailchimp's merge tags. Open one in the builder to change the text, colors and images first.

New to Mailchimp?

Mailchimp accepts custom HTML, so you can use what you build here.

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Questions

Can I use custom HTML templates in Mailchimp?

Use our templates as a "Code your own" template in Mailchimp. Menus and plan limits change, so check Mailchimp's current help center if a step looks different.

What are merge tags?

Merge tags are placeholders that your email platform fills in for each subscriber, such as their first name or the unsubscribe link. Each platform uses its own format. When you choose Mailchimp in Export for platform, we replace our generic placeholders with Mailchimp's tags.

Do I still need an unsubscribe link?

Yes. Marketing emails generally need a working unsubscribe link and your postal address. Tick "Add an unsubscribe link" on the Footer block and the export converts it to the right tag for your platform.

Are the templates free?

Yes. You can edit and export them for free, with no signup and no watermark.