Use HTML Email Templates in MailerLite
Paste our HTML into MailerLite's custom HTML editor. Design your email once in the builder, then export it with MailerLite's own merge tags already in place.
How to import into MailerLite
- In the builder, click Export for platform, choose MailerLite, and download the HTML.
- In MailerLite, create a campaign (or a template) and choose the custom HTML editor.
- Paste the HTML and save.
MailerLite has no standard address tag in the HTML, so type your company address into the Footer block.
Menus and merge tags change from time to time. If something differs, search the platform's help center for "custom HTML template".
Merge tags we convert for MailerLite
Type the placeholder on the left in your design. When you export for MailerLite, it becomes the tag on the right.
Platforms occasionally change their tags. Check MailerLite's current documentation if a tag does not fill in.
Each download already uses MailerLite's merge tags. Open one in the builder to change the text, colors and images first.
Can I use custom HTML templates in MailerLite?
Paste our HTML into MailerLite's custom HTML editor. Menus and plan limits change, so check MailerLite's current help center if a step looks different.
What are merge tags?
Merge tags are placeholders that your email platform fills in for each subscriber, such as their first name or the unsubscribe link. Each platform uses its own format. When you choose MailerLite in Export for platform, we replace our generic placeholders with MailerLite's tags.
Do I still need an unsubscribe link?
Yes. Marketing emails generally need a working unsubscribe link and your postal address. Tick "Add an unsubscribe link" on the Footer block and the export converts it to the right tag for your platform.
Are the templates free?
Yes. You can edit and export them for free, with no signup and no watermark.