Email marketing
How to Write a Welcome Email (With a Simple Structure)
· 2 min read
A welcome email is the first message a new subscriber receives, and it usually gets more attention than anything you send later. Make it count.
Send it straight away
People are most interested right after they sign up. Set your platform to send the welcome email immediately, not hours later.
What to include
- A warm thank-you, using their name if you have it.
- What they will get from you and how often.
- One clear next step, such as reading a popular article, downloading a guide, or following you.
- An invitation to reply. Replies help your emails reach the inbox.
- Your unsubscribe link and address, as with any email.
A simple structure
- Heading: a friendly welcome.
- Two or three short sentences about who you are and what to expect.
- One button for the next step.
- A short sign-off from a real person.
Make it look right
Keep the design clean and consistent with your brand. Start from our free welcome email template, change the text and colors, and export it for your platform: Mailchimp, MailerLite, Kit and more.
Go further with a series
One welcome email is good. A short series over a few days, introducing your best content and products, is better. Most platforms let you automate this once.