Email marketing

Mailchimp Alternatives Worth Trying

November 14, 2026 · 2 min read

Mailchimp is popular, but it is not the best fit for everyone. People look at alternatives when costs grow with their list, when they need different features, or when they simply prefer another interface. Here are six options and what each is good at.

Why people switch

Pricing that rises as the contact list grows.
Wanting stronger automation, or email together with SMS or a CRM.
Wanting a simpler, more focused tool.
Wanting features aimed at a specific kind of sender, such as creators or online stores.

Brevo

Brevo combines email marketing with SMS and transactional email. It suits businesses that want several channels from one provider. It has a template editor where you can paste your own HTML.

MailerLite

MailerLite is known for a clean, simple interface. It is a good fit for creators and small teams that want to get a newsletter out without a steep learning curve, and it has a custom HTML editor.

Kit (formerly ConvertKit)

Kit is built for creators: bloggers, course sellers and newsletter writers. It focuses on growing and monetising an audience. Check which plans include the custom HTML option.

HubSpot

HubSpot makes sense when you want email connected to contact management and sales tools. Custom HTML goes into coded templates in the Design Manager, which takes more setup than a paste-in editor.

ActiveCampaign

ActiveCampaign is aimed at detailed automation and segmentation. It suits growing businesses that want automated customer journeys, and it supports custom-coded emails.

beehiiv

beehiiv is a newsletter-first platform with built-in tools for growth and publishing. It is best for writers treating a newsletter as a publication, and its own editor is the main way to build posts.

Moving your email templates

If you design emails in the newsletter builder, you can take the same design to any of these platforms. Choose Export for platform and we swap in that platform's merge tags for the unsubscribe link and subscriber name.

Step-by-step instructions: Mailchimp, HubSpot, Brevo, MailerLite, ActiveCampaign, Kit.

Before you decide

Pricing, free plans and features change frequently. Check each company's current pricing page, try a free plan or trial if one is offered, and send yourself a test email.